Saturday, April 25, 2020

Tiger Beers Supports Local

Being an avid-foodie myself, it pains me to know that the food and beverage industry in Singapore is going through a very difficult time right now. With circuit breaker measures in place, patrons like us are now no longer able to dine-in at restaurants we often frequent or gather at our usual hangout spots for a drink or two.

In fact, just a few days back while I was queuing for my favorite chicken rice at the hawker centre, the owner of the store told me that the business had taken a massive hit and that it had plummeted by at least 30% since the circuit breaker measures kicked in. While this pandemic has caught everyone off-guard, I'm sure that we can all still do our part to help support these hawkers, restaurants and bars during this difficult period with takeaways and ordering via delivery services available.

If you are too afraid to leave the house to takeaway food, (I’m not blaming you, because everyone is taking their own set of precautions right now), I know another way you can do so!

If you love freshly brewed beer, then you’d be familiar with Tiger Beer. Our local beer is everywhere - supermarket shelves, coffee shops, hawkers centres, bars and even restaurants ( here’s a little fun fact, I love Tiger Radler to bits and wish they could bring back the Cucumber and Mint edition). Tiger Beer is doing their part to help the community and has launched a 'Support Our Local F&B' initiative as part of their #SupportOurStreets campaign to support local f&b businesses.

This initiative allows you to make a contribution of $10 or more to the #supportourstreets fund at the link provided here - 100% of what you contribute will be distributed amongst the 450 participating food and beverage outlets. In fact, the kind folks at Tiger have already kick started the funding with $100,000 and what’s more, will be pledging up to $600,000 worth in beer sponsorship. Kudos to them for going all out to support these establishments when they reopen.

Well you must be thinking, for a contribution of $10 - what am I in for? Contributions are out of goodwill, but Tiger wants to give you more reasons to celebrate once things get better. For every $10 contribution made, you will receive a digital drink voucher redeemable for two Tiger beers at participating outlets when they resume operations. No minimum spend or strings attached, you get two drinks - thanks to the folks at Tiger!

There is no limit to the number of times you can make a contribution, so if you are with me and want to help save the F&B industry, feel free to contribute more if you are able to! Now excuse me while I head on over and make another contribution.

To find out more, visit